See how the Zendesk team shared ownership and took socializing their brand to the next level to ensure it would positively impact all levels of work at Zendesk, from day to day interactions to broader, public-facing endeavors.

Learn how driving engagement through design can impact business results and how prototyping and keeping customers deeply involved in the design process can help you design meaningful changes in the product experience.

See how Collin and his team married narrative, financial data, customer storytelling, and a comprehensive messaging rubric to build business confidence.

Jenna Carando shares how the design team brought Gusto's brand and mission to the forefront in their new office space. Learn how to measure and educate others on the results of brand-focused design work.

Sara Kremer dives into how she worked cross-functionally to quantify the value of customer delight by mapping it to the company's ARR growth.

Jen Long shares how her team solved for onboarding challenges with key Fortune 500 customers. She discusses the importance of getting to know your customers, working cross-functionally, and knowing your value in annual recurring revenue.

Kelsey Jones shares how design helped shape the go-to-market strategy for a new product, as well as how they measured success. See how she worked cross-functionally and with customers to run a design-led pilot and drive business results.

Kaisha Hom shares the story of how her team improved upon the Pinterest mobile web experience to drive business results for a growing market segment.