For centuries, artists have been exploring the benefits of working with constraints. Bach composed the Goldberg variations — an aria and 30 variations for a harpsichord — in 1741. Picasso created an 11-lithograph series of bull illustrations in 1945. Matt Stevens reinterpreted the same object in his MAX100 project and has serialized a number of his other works as well. Great artists and designers impose constraints to inspire their creativity.
With Matt’s MAX100 project, he focused on a single image — the iconic Nike sneaker — and reinterpreted it 100 times.
The rules were simple: the shoe had to be in the same position on the page (it couldn’t be turned), and it had to be fundamentally changed. It wouldn’t be enough to add patterns around it: he would iterate on the shoe itself, over and over again.
The result of this deceptively simple exercise? A successful Kickstarter that turned into a book, client work with Nike themselves, plus an art exhibition in New York.
No project happens overnight. Your process for setting a project with the right limitations is important.
Choose your subject and your challenge. You may be trying to understand a fellow designer’s technique. You may really just love an icon. You may want to learn a new skill. Define the problem and what you will focus on. The MAX100 project, for instance, started as a project for Matt to learn more about illustration.
Impose a structure and set some rules to explore your concept. What rules will you create by? Create a baseline structure to operate within, whether that’s the medium you are trying to learn, or the logo you are trying to explore.
Once you’ve defined your problem and a system for working on it, it’s time to start exploring. Don’t get stuck on the unknowns: it’s important to just start testing out a lot of different things to get the basic idea across, and iterate accordingly.
Don’t be afraid to imitate the styles of people you admire as you go, either: these can set off their own series of explorations. Pick those apart and understand how they work. You may start to see the task in new and unexpected ways, and explore anew from there.
Remember that when you get stuck, sometimes the answer is not more, but less.
Special thanks to Matt Stevens for leading this Bridge workshop and Ximena Vengoechea for helping recap it.
If you’re interested in being part of our workshops and talks for our upcoming Bridge 5 program, keep in touch here to be invited to apply early before applications open September 15.